We are in an era where sometimes it seems like everyone and his brother has a blog.
I'm close to three people who independently have a passion for the same subject - one which I have no particular interest or expertise in. They each have a blog on that subject, but they approach it from completely different angles, with varied writing styles, website layouts, and experiences they draw from. I get a kick out of seeing how each person's personality gets channeled into their writing.
A regular reader will definitely discern something of my personality (and foibles!) from this blog. I think it's fairly obvious that I'm, well, me, not some borg-like collective of environmental folks. However. Short Geologist is only one facet of my personality. Hell, I started writing because I was trying to excise the stories that I was carrying around, so that I wouldn't become an inappropriate geology-spouting bore.
After more than 5 years, Short Geologist has sort of taken on a mind of her own - somewhat of a perfectionist, more than a little high-strung, and highly opinionated. But that's ok - getting that out of my system allows me to be fair-minded and to take the broader view in the office and in the field.