I personally don't give a rat's ass if my little paper is cited, but I'm not in academia right now and the fact that I have a paper is enough. I do understand that academics are particularly interested in their impact factors and citations. So obsessing over getting your own papers cited, as described by FSP here, is understandable.
What was really annoying was getting chewed out for not citing a professor's (out of date) paper for a class project. Seriously, dude? You're supposedly a big fancy professor with your name on about a zillion papers, but you're going to throw a hissy fit because I didn't cite something one of your students wrote in 1991?
I didn't need an A on that damn project anyway.